With the launch of EpiFem comes the launch of revDRTV’s proprietary shopping cart software, coined the Rideout Checkout by revDRTV’s own “Technology Guy” and web developer, Matthew Rideout. The Rideout Checkout is extremely flexible, customizable and perfect for sales-letter and direct response style websites which have a small number of products and offers, and do not require a catalog.

Today also marks the launch of EpiFem’s TWITTER campaign. The guys at revDRTV are experts in twitter automation and social network campaign setup and management. Broadcast your message to thousands of targeted consumers in an extremely cost effective (and by extremely cost effective, we mean stupid cheap) way. Be sure to get in touch with us if this is a service you’d like to take advantage of!

Mark's New iPad

Mark White – revDRTV’s “Everything Else Guy” was one of the lucky few in Vegas that actually won an iPad at one of the trade show booths, courtesy Conversion Voodoo. In case you are wondering what we are talking about, revDRTV spent the week of September 20th – 25th in Las Vegas at the 2010 D2C ERA Convention. There we met up with several contacts and found some great leads for exciting and fun new product campaigns.We’ll be sure to keep you posted on these projects as things continue to progress.

Several new proposals have been drawn up and we’re excited about a few new clients who want their campaigns to be on the air as soon as this holiday season!

In addition, our EpiFem – female libido enhancement campaign launches on Monday! Check out our 2 video minute spot on EpiFem.com. Krystal Kenville, our star will explain to you why you need EpiFem.

Robert, Mark, Matt and John in front of the Venitian

Every time we post something new you’ll also find a link to it in our Twitter Feed and on our Facebook Page

The clients were resistant to anything that looked like a traditional infomercial and were provided with non-traditional approaches. In the end the most traditional “Black-Box” type of infomercial was deemed most appropriate for the audience. An articulate physician was sought out who was in the process of writing a book on the subject. This passionate doctor, along with his book, brought credibility and substantiated claims. The end result was a successful show right out of the test. The show was further bolstered by testimonial interviews, taking the project to yet another level of success. The success of the show and the Iceland Health product line caught the eye of a large nutritional product company and resulted in the eventual sale of Iceland Health at a very healthy profit.

By partnering with AMRG (The Pentabosol Developers), Groff came up with a cost effective solution for developing a new and compelling program. A stellar interviewer was found in former CNN anchor Bob Lozure. Testimonials from past users of the product. The right combination of claims, testimonials, passionate doctors and an articulate, trustworthy host, proved successful for Pentabosol. With revenues of over 20 million the show had a remarkable 3-year life span and is still resulting in reorders from customers who made the weight loss supplement a part of their lifestyle.

Top qualities: Personable, Good Value, Creative
Jonathon Farley Marketing Manager, Dr. Newton’s Naturals

Cheryl Kepner
President, cta Creative

Brett J. Astor

Infomercial executive producer Robert Barnes from Groff Films of Portland and direct response marketing and logistic professional Daniel Molloy, former General Manager of Ship-Right Solutions in South Portland have partnered; forming revDRTV – Revenue Driven Television. revDRTV specializes in developing new product lines into brands in the direct response marketplace. While many campaigns will become full blown television infomercials, Dan and Robert will work with new products from inception through the manufacturing, product development and initial testing phase of Internet, print, radio and television. Through revenue sharing arrangements, revDRTV will manage the back end of campaigns; aligning their clients with the appropriate vendors and oversee those vendor relationships throughout the success of the campaign.

Dan Molloy, partner and “numbers guy” for revDRTV says, “We hear from many entrepreneurs who struggle to break into this category. Robert and I are positioned to take them easily through the process. By leveraging our long-standing relationships and years of experience in this industry we can help insure a successful product launch at a much lower cost than a client could find on their own – and a lot quicker!” With a combined total of nearly 40 years in their industry Barnes and Molloy have produced and managed the sales and logistics of over a billion dollars worth of infomercial products. www.revdrtv.com.