FOR IMMEDIATE RELEASE Portland, Maine 10/28/09
Infomercial executive producer Robert Barnes from Groff Films of Portland and direct response marketing and logistic professional Daniel Molloy, former General Manager of Ship-Right Solutions in South Portland have partnered; forming revDRTV – Revenue Driven Television. revDRTV specializes in developing new product lines into brands in the direct response marketplace. While many campaigns will become full blown television infomercials, Dan and Robert will work with new products from inception through the manufacturing, product development and initial testing phase of Internet, print, radio and television. Through revenue sharing arrangements, revDRTV will manage the back end of campaigns; aligning their clients with the appropriate vendors and oversee those vendor relationships throughout the success of the campaign.
Dan Molloy, partner and “numbers guy” for revDRTV says, “We hear from many entrepreneurs who struggle to break into this category. Robert and I are positioned to take them easily through the process. By leveraging our long-standing relationships and years of experience in this industry we can help insure a successful product launch at a much lower cost than a client could find on their own – and a lot quicker!” With a combined total of nearly 40 years in their industry Barnes and Molloy have produced and managed the sales and logistics of over a billion dollars worth of infomercial products. www.revdrtv.com.
New Jersey based company; Becker Nutraceuticals announced Thursday that it has contracted with revDRTV, a direct response creative and campaign management firm to expand the marketing efforts for their nutrition support formula BrokenHeartRX. The BrokenHeartRX supplement and its emotional support program work together to help one deal with the trauma of an emotional loss “Most people don’t recognize the physical toll of such emotional upheaval. The use of my product has shown remarkable results for those who have purchased it thus far and I look forward to reaching a much larger audience with the help of revDRTV” says Becker’s President. “This addition to revDRTV’s client base is welcomed by partner and “numbers guy” at revDRTV, Dan Molloy who says, “It is important that a direct response company like ours has products in multiple categories. We are please to add this Nutraceutical and self-help program to our roster. revDRTV will be expanding upon the current BrokenHeartRX web presence and will develop a radio campaign and testimonial outreach for Becker Nutraceuticals. With these new initiatives in place qualified customers will be driven to the BrokenHeartRX website. revDRTV plans to launch the new campaign in early February 2010.
