Pentabosol

After an unsuccessful run at a TV campaign using a very well-known direct response company the Doctors Michael and Mary-Dan Eades along with their partner Larry McLeary needed to modify their existing show for Pentabosol to create a show that would generate calls. The Eades had previously experienced remarkable success marketing their product “The Protein Power Plan” with an infomercial produced and directed by then Groff Films Executive producer Robert Barnes. He scrutinized the programs produced for Pentabosol and – much to the chagrin of the doctors – deemed them useless.

By partnering with AMRG (The Pentabosol Developers), Groff came up with a cost effective solution for developing a new and compelling program. A stellar interviewer was found in former CNN anchor Bob Lozure. Testimonials from past users of the product. The right combination of claims, testimonials, passionate doctors and an articulate, trustworthy host, proved successful for Pentabosol. With revenues of over 20 million the show had a remarkable 3-year life span and is still resulting in reorders from customers who made the weight loss supplement a part of their lifestyle.